Program Title:

Master Hospitality Management Specialist

Duration:

Approximately 12 weeks (flexible pacing; each module could be 1-2 weeks depending on student availability)

Format:

100% online (asynchronous lectures, readings, activities, and live or recorded Q&A sessions)

Target Audience:

Aspiring hospitality professionals, hotel managers, event coordinators, tourism operators, and anyone interested in excelling in the dynamic world of hospitality management.

Program Outcomes:

Upon completion, learners will be able to:

• Understand and implement industry best practices in hospitality management.

• Develop and enforce effective service policies and operational strategies.

• Utilize key management tools for guest experience enhancement, revenue optimization, and operational efficiency.

• Identify, assess, and mitigate challenges common to hospitality environments.

• Analyze and enhance an organization’s service infrastructure through data-driven decision making.

• Demonstrate leadership and problem-solving skills in real-world hospitality scenarios.

Course Structure

The program is divided into 12 modules. Each module includes:

• Video Lectures: Short, engaging lessons delivered by experienced hospitality management experts.

• Readings & Reference Materials: Curated articles, industry reports, e-books, and official documentation.

• Case Studies & Real-World Scenarios: Practical examples and simulated exercises to illustrate key concepts.

• Interactive Activities & Quizzes: Hands-on labs and assessments to reinforce learning.

• Assignments: Practical tasks that simulate real-world hospitality challenges.

• Discussion Forums: For peer interaction, Q&A, and knowledge sharing.

Detailed Module Breakdown

Module 1: Introduction to Hospitality Management

Objective: Understand the fundamentals of hospitality management and the evolving service landscape.
Topics Covered: Overview of the hospitality industry, key terminologies, service standards, and the importance of guest satisfaction.
Activities: Introductory quiz and discussion forum.

Module 2: Hospitality Policies & Governance

Objective: Learn the framework for developing and implementing effective operational policies.
Topics Covered: Risk management, industry standards, regulatory compliance, and governance best practices.
Activities: Case study analysis and policy drafting exercise.

Module 3: Front Office & Hotel Operations Fundamentals

Objective: Gain insights into the core operations that drive successful hospitality services.
Topics Covered: Reception management, reservations, check-in/check-out procedures, and guest relations.
Activities: Hands-on lab with simulated front office systems and operational tools.

Module 4: Guest Experience & Service Quality Management

Objective: Understand methods for delivering exceptional guest experiences and maintaining service excellence.
Topics Covered: Customer service techniques, quality control, feedback management, and service recovery strategies.
Activities: Practical guest service simulation and report assignment.

Module 5: Food & Beverage Operations and Event Planning

Objective: Learn the essentials of managing food, beverage, and event services in a hospitality setting.
Topics Covered: Menu planning, restaurant operations, event logistics, and catering management.
Activities: Case study on event coordination and a simulated food & beverage service exercise.

Module 6: Revenue Management & Financial Strategies

Objective: Master financial planning, pricing strategies, and revenue optimization in hospitality.
Topics Covered: Budgeting, forecasting, yield management, and performance metrics.
Activities: Practical exercises in financial analysis and revenue management simulations.

Module 7: Marketing & Brand Management in Hospitality

Objective: Explore strategies for promoting hospitality services and building a strong brand.
Topics Covered: Digital marketing, social media strategies, brand positioning, and customer engagement tactics.
Activities: Development of a marketing campaign and brand analysis assignment.

Module 8: Technology & Innovation in Hospitality

Objective: Understand the impact of technology on modern hospitality management.
Topics Covered: Property management systems, digital check-in, data analytics, and smart hotel innovations.
Activities: Lab exercise on integrating technology solutions into hospitality operations.

Module 9: Human Resources & Leadership

Objective: Develop effective strategies for managing teams and fostering a culture of excellence.
Topics Covered: Recruitment, training, performance management, and leadership in service organizations.
Activities: Role-playing scenarios and leadership strategy development exercises.

Module 10: Legal, Ethical & Compliance Issues

Objective: Navigate the legal and ethical landscape of the hospitality industry.
Topics Covered: Regulatory compliance, health and safety standards, ethical service practices, and labor laws.
Activities: Discussion forum and compliance case study analysis.

Module 11: Emerging Trends & Sustainability in Hospitality

Objective: Stay ahead by exploring new trends and sustainability practices in the hospitality sector.
Topics Covered: Eco-friendly practices, sustainable tourism, innovation in service delivery, and global industry trends.
Activities: Research assignment and group presentation on emerging hospitality trends.

Module 12: Capstone Project

Objective: Apply learned concepts to develop a comprehensive hospitality management strategy.
Activities: Create and present a detailed strategic plan for a simulated hospitality operation, integrating all key components from the course.

Certificate

Industry Recognized Certificate of Complition

Teacher

Jacob Walker