Program Title:

Master Social Media Marketing Specialist

Duration:

Approximately 12 weeks (flexible pacing; each module could be 1-2 weeks depending on student availability)

Format:

100% online (asynchronous lectures, readings, activities, and live or recorded Q&A sessions)

Target Audience:

Aspiring digital marketers, social media managers, content creators, and anyone interested in leveraging social media platforms to build brand presence and drive business growth.

Program Outcomes:

Upon completion, learners will be able to:

• Understand and implement industry best practices in social media marketing.

• Develop and execute comprehensive social media strategies that align with organizational goals.

• Utilize key tools for content planning, scheduling, analytics, and performance measurement.

• Create compelling, platform-specific content and campaigns that engage target audiences.

• Analyze social media metrics to optimize campaigns and maximize return on investment.

• Demonstrate creative leadership and problem-solving skills in real-world digital marketing scenarios.

Course Structure

The program is divided into 12 modules. Each module includes:

• Video Lectures: Short, engaging lessons delivered by social media marketing experts.

• Readings & Reference Materials: Curated articles, whitepapers, e-books, and official documentation.

• Case Studies & Real-World Scenarios: Practical examples and simulated exercises to illustrate key concepts.

• Interactive Activities & Quizzes: Hands-on labs and assessments to reinforce learning.

• Assignments: Practical tasks that simulate real-world social media marketing challenges.

• Discussion Forums: For peer interaction, Q&A, and knowledge sharing.

Detailed Module Breakdown

Module 1: Introduction to Social Media Marketing

Objective: Understand the fundamentals of social media marketing and its role in modern business.
Topics Covered: Overview of social media platforms, key terminologies, digital marketing trends, and the impact of social media on brand engagement.
Activities: Introductory quiz and discussion forum.

Module 2: Social Media Strategy & Planning

Objective: Learn how to develop effective social media strategies and campaign plans.
Topics Covered: Strategic planning, target audience analysis, content calendars, and goal setting.
Activities: Case study analysis and strategy drafting exercise.

Module 3: Content Creation & Visual Storytelling

Objective: Master the art of creating engaging content and telling compelling brand stories.
Topics Covered: Visual design principles, copywriting, multimedia content creation, and storytelling techniques.
Activities: Hands-on content creation exercise and peer review.

Module 4: Platform-Specific Best Practices

Objective: Gain insights into the unique features and strategies of major social media platforms.
Topics Covered: Best practices for Facebook, Instagram, Twitter, LinkedIn, TikTok, and emerging platforms.
Activities: Interactive lab exercises on optimizing content for each platform.

Module 5: Social Media Advertising & Paid Campaigns

Objective: Learn how to design and manage paid social media campaigns to boost reach and engagement.
Topics Covered: Ad targeting, budgeting, campaign management, and performance optimization.
Activities: Practical exercise on setting up and analyzing a paid campaign.

Module 6: Community Engagement & Influencer Marketing

Objective: Develop skills to build and nurture online communities and leverage influencer partnerships.
Topics Covered: Engagement strategies, influencer outreach, collaboration models, and community management best practices.
Activities: Role-playing scenarios and influencer campaign simulation.

Module 7: Social Media Analytics & Reporting

Objective: Understand how to measure social media performance and derive actionable insights.
Topics Covered: Key performance indicators (KPIs), analytics tools, data interpretation, and reporting techniques.
Activities: Hands-on lab using social media analytics platforms.

Module 8: SEO & Social Media Integration

Objective: Explore the synergy between SEO and social media to enhance online visibility.
Topics Covered: Content optimization, link building, and integrating social media with SEO strategies.
Activities: Practical exercises in optimizing content for search engines and social sharing.

Module 9: Crisis Management & Reputation Monitoring

Objective: Learn to manage online crises and maintain a positive brand reputation.
Topics Covered: Crisis response strategies, reputation management, monitoring tools, and effective communication during adverse events.
Activities: Simulated crisis management drill and case study analysis.

Module 10: Legal, Ethical & Compliance Issues

Objective: Navigate the legal and ethical considerations of social media marketing.
Topics Covered: Data privacy laws, copyright issues, ethical marketing practices, and compliance standards.
Activities: Discussion forum and legal case study exercise.

Module 11: Emerging Trends & Technologies

Objective: Stay ahead of the curve by exploring new trends and technologies in social media marketing.
Topics Covered: AI in content creation, augmented reality experiences, social commerce, and emerging digital tools.
Activities: Research assignment and group presentation on innovative trends.

Module 12: Capstone Project

Objective: Apply learned concepts to develop a comprehensive social media marketing strategy.
Activities: Create and present a detailed social media campaign plan for a simulated brand, integrating all key components from the course.

Certificate

Industry Recognized Certificate of Complition

Teacher

Samuel Roberts