Program Title:

Master Conference & Event Planner

Duration:

Approximately 12 weeks (flexible pacing; each module could be 1-2 weeks depending on student availability)

Format:

100% online (asynchronous lectures, readings, activities, and live or recorded Q&A sessions)

Target Audience:

Aspiring event planners, conference coordinators, corporate event managers, and anyone interested in planning, organizing, and executing successful conferences and events.

Program Outcomes:

Upon completion, learners will be able to:

• Understand and implement industry best practices in conference and event planning.

• Develop and manage comprehensive event strategies that align with organizational goals.

• Identify, assess, and mitigate potential risks associated with event planning.

• Utilize key event management tools and platforms for effective planning and execution.

• Develop and implement marketing, sponsorship, and budgeting strategies for events.

• Analyze and enhance attendee experiences through meticulous event logistics and design.

• Demonstrate leadership and problem-solving skills in real-world event planning scenarios.

Course Structure

The program is divided into 12 modules. Each module includes:

• Video Lectures: Short, engaging lessons delivered by experienced event planning experts.

• Readings & Reference Materials: Curated articles, whitepapers, e-books, and official documentation.

• Case Studies & Real-World Scenarios: Practical examples and simulated exercises to illustrate key concepts.

• Interactive Activities & Quizzes: Hands-on labs and assessments to reinforce learning.

• Assignments: Practical tasks that simulate real-world event planning challenges.

• Discussion Forums: For peer interaction, Q&A, and knowledge sharing.

Detailed Module Breakdown

Module 1: Introduction to Conference & Event Planning

Objective: Understand the fundamentals of event planning and the evolving landscape of conferences and events.
Topics Covered: Overview of event planning, key terminologies, event types, and the importance of strategic planning for event success.
Activities: Introductory quiz and discussion forum.

Module 2: Event Planning & Strategy Development

Objective: Learn the framework for developing a comprehensive event strategy.
Topics Covered: Defining event objectives, target audience analysis, concept development, and goal setting.
Activities: Case study analysis and strategy drafting exercise.

Module 3: Budgeting & Financial Management

Objective: Gain insights into effective budgeting and financial planning for events.
Topics Covered: Budget creation, cost estimation, financial risk management, and ROI analysis.
Activities: Hands-on lab with budgeting tools and financial scenario exercises.

Module 4: Venue Selection & Logistics

Objective: Understand the process of selecting venues and managing event logistics.
Topics Covered: Venue evaluation, contract negotiations, logistics planning, and on-site management.
Activities: Practical exercise in venue selection and logistics planning.

Module 5: Marketing & Sponsorship Strategies

Objective: Learn the process of responding to security incidents and conducting forensic analysis.
Topics Covered: Incident response planning, digital evidence collection, and forensic tools.
Activities: Simulated incident response drill and case study.

Module 6: Event Technology & Management Tools

Objective: Master the principles of data encryption and secure communications.
Topics Covered: Encryption algorithms, public key vs. symmetric encryption, digital signatures, and data protection best practices.
Activities: Practical exercises in encrypting and decrypting data.

Module 7: Program & Agenda Development

Objective: Understand security challenges and solutions in cloud environments.
Topics Covered: Cloud security frameworks, virtualized environments, and best practices for securing cloud services.
Activities: Lab exercise on configuring cloud security settings.

Module 8: Risk Management & Contingency Planning

Objective: Learn to implement and manage ongoing security operations.
Topics Covered: SIEM systems, threat intelligence, continuous monitoring, and log analysis.
Activities: Hands-on lab using a simulated SIEM dashboard.

Module 9: On-site Event Execution & Coordination

Objective: Understand the importance of controlling access to systems and data.
Topics Covered: Authentication, authorization, single sign-on (SSO), and best practices for IAM implementation.
Activities: IAM configuration exercise.

Module 10: Post-Event Evaluation & Feedback

Objective: Navigate the legal and ethical landscape of cybersecurity.
Topics Covered: Data privacy laws (GDPR, HIPAA), ethical hacking, and legal aspects of cybersecurity.
Activities: Discussion forum and compliance case study.

Module 11: Emerging Trends & Innovations in Event Planning

Objective: Stay ahead of the curve by exploring new technologies and evolving threats.
Topics Covered: IoT security, AI in cybersecurity, blockchain applications, and emerging attack vectors.
Activities: Research assignment and presentation.

Module 12: Capstone Project

Objective: Apply learned concepts to develop a comprehensive cybersecurity strategy.
Activities: Create and present a detailed incident response plan or security strategy for a simulated organization, integrating all key components from the course.

Certificate

Industry Recognized Certificate of Complition

Teacher

Michael Miller